Categories:> SEO

How to Optimise Your Product Pages

Here are some handy tips on how to optimise your online shop product pages for Google. These SEO tips will help your website product pages to be found easier in search terms.

1. Use SEO friendly URLs

The URL should be as short and concise as possible. However, you do need to make sure that the product name or search term is in there, so it can be found easily.

Bad URL: www.shopwebsite.co.uk/categories-ap1/3/532189936gkg

Good URL: www.shopwebsite.co.uk/furniture/sofa/2-seater-chesterfield-sofa

2. Shop needs to be mobile friendly

More and more people are shopping on their mobile devices and tablets. Roughly 56% of consumer traffic is via a mobile device. That’s why your website needs to look good and perform well on mobile devices as well.

https://search.google.com/test/mobile-friendly

3. Use alt-tags for all product images

Alt-tags are important pieces of information for search engines. With alt-tags, you’re making sure that Google and other search engines know what is going on in the image. Make sure you provide a short description of the image. Example: Front view of 2 seater Chesterfield sofa in Ox red.

4. Unique product descriptions

Write your own unique product descriptions. A high volume of online sellers use the same product descriptions as their competitors. Although this may not necessarily hurt your shop, it doesn’t really help differentiate your business from your competition either. Try to include any search terms in the description and to reach a word count of at least 150 words.

5. Reduce page load time

These days page loading speeds are very important for Google’s ranking algorithm. Why? Majority of internet browsers will leave a website if it takes longer than 3 seconds to load.

https://developers.google.com/speed/pagespeed/insights/

The first thing you can do to get faster loading times for your pages are to

  • Reduce the file size of your images
  • Move your site to a better hosting-provider
  • Use a Content Delivery Network (CDN)
  • Optimise browser caching

Google page Speed Tool

6. Write appropriate meta-titles

Meta-titles are often generated automatically by plugins such as Yoast SEO and then never adjusted. Use this opportunity to create a suitable title for yoru product pages.

Make sure that the meta-title has the following

  • Contains the product name or the search term
  • Contains a call-to-action
  • Is between 60-70 characters long

What is a meta title

7. Write an appropriate meta-description

The meta-description is the text that is usually found directly under the page title in the search results. Try to introduce your products with a just a few words, while at the same time be inviting enough to draw a click from the reader. Pay attention to the length of your meta-descriptions. In the past, the maximum length was 160 characters. Recently, this has been expanded to around 300 words. Anything longer than 300 will usually get cut off.

What is a meta description

8. Use your most important search terms

Google and other search engines need to understand what the page is about. To have a higher level of success, use the search terms most associated with your product in the page title, the product description and the alt-tags.

However, don’t overdo it with keywords and search terms! If you overuse a keyword on product pages, Google could devalue these pages as it might perceive your actions as “keyword stuffing”. Try to use your search terms naturally without forcing them onto the page.

9. For extra SEO get your generated content

Just like unique product descriptions, you can use user-generated content to make your shop to standout from the competition.

You can gather user-generated content by

  • Placing customer reviews on your product pages
  • Testimonials
  • Pictures and videos of customers and the product together

10. Use structured data

With the help of structured data and Schema.org, you can make life easier for search engines to read the content of your product page and then display it in their search results. Example of this would be that you could get those coveted stars in your search results by using structured data. You can read what Google has to say here.

11. Cross selling and internal linking

Product pages should mainly be about the product offered. However, you should give your visitors the opportunity to discover your other relevant products. Using internal links not only increases the chance of getting another product into their shopping cart, but also increases the SEO strength of your entire store.

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