seo marketing

On Page SEO Tips

The majority of people who start learning SEO assume it’s all about building links and creating high quality content to rank highly on search engines. However, search engines use crawlers to scan through your website and determine its relevancy. What is commonly missed by new SEO’s is what is called on-page SEO, which helps search engines effectively determine what your website is all about. Even if you think you know everything there is to know about on-page SEO, you’ll find some useful tips that you may have completely missed.

Internal Linking

Internal links are links used on your website to another page on the same website. It’s a way to promote and provide other relevant content that you would like to share with your audience.

Linking from one page to another passes link juice which helps improve rankings for the page. If you have any content on your website that relates to a piece of content you would like to share with your audience or rank for, then we recommend adding an internal link with the anchor text including a keyword for that page.

Image Optimisation

Search engines are currently unable to determine what an image is when they crawl a site. To work around this issue the crawlers read the file name, alt text and title text. It’s important to optimise these as leaving your image called “image37352” does not help search engines at all.

File Name

You will want to name the image based on what the image actually is. Remember to add a keyword inside that you’re trying to rank for.

Title Text

The title text is simply the title given to the image, it should be short and straight to the point. Describe the image in a couple of words followed by a keyword relevant to the image.

Alt Text

Alt text appears if the image cannot be shown on a webpage and acts as a description of what the missing image is about. Remember to include this on all images you add onto your site.

Reduce Image Size

The loading speed of a webpage is also a ranking factor, so it’s wise to reduce the size of the image to ensure your page loads faster.

Optimise your logo

Optimising your logo is usually one of the most commonly forgot on-page SEO tasks, yet one of the most important. The logo is one of the only images that are shown sitewide, which means every single page on your website contains the logo. This is a missed opportunity.

Most webpages are used to rank for different terms, so it’s best to optimise your logo for generic terms instead. For example, if you’re an SEO Agency we recommend you use your brand name followed by a keyword that is relevant. Scottish Agency Keep SEO Simple optimises their logo brilliantly by naming their logo “Keep SEO Simple SEO Agency”. This not only tells crawlers the name of the company but also what the company is.

Heading Elements

Heading elements are labels which inform search engines what a webpage is about. The most important heading element is the H1 tag, which should be unique in comparison to other webpages. We recommend you use h1 tags for the titles of pages and h2 tags for titles of main sections.

URL Structure

There are many websites out there with terrible website structures. By this we mean the url does not describe the webpage effectively and is not useful to search engines, for example: www.example.com/182ah8. Instead, optimise your url structure by including a keyword, this helps search engines find out what your page is about but also helps you rank for the keyword in your url. If you are a services industry, we recommend you optimise the url like www.example.com/service-name. If you are an online store, we recommend you optimise the url like www.example.com/category-name/product-name. If you have multiple locations you would like to rank for, we recommend you optimise the url like www.example.com/location/service-name.

Summary

These on-page SEO tips will help search engines determine what your website is all about and help rank your website for specific keywords. On-page SEO is a task every SEO campaign should include if you want to see results. Not only will it improve rankings but it will also improve your website’s user experience and make it easier for search engines to crawl your website.

Bio: Jamie Bell is owner of Scotland based All-In-One Web Design and Keep SEO Simple. He enjoys creating content about his knowledge of digital marketing to share with others.