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Responsive Web Design – 5 Reasons Why It’s Critical For Your Business

Back when the internet was slow and took forever to load-up a page, responsive web design didn’t really matter. The fact that you could go and make your dinner and then come back before the page had half-loaded meant that nobody was in a serious rush – we all accepted that it would take a long time and that was that.

Nowadays, it’s a well-known fact that a slow-loading website might be the death of a business. If it takes any more than 10 seconds to load then it appears that something is wrong, and any longer than that and we’re looking somewhere else. Here are the top 5 reasons why responsive web design will really elevate your business. That means increased sales, enhanced reputation and more besides, so let’s take a closer look…

Reasons 1, 2 & 3: Responsive Means Dependable

The first reason to use responsive web design is simple: every web design company out there now has the capacity to offer this, so not taking them up on the offer would seem like virtual suicide. The second reason to use responsive web design is also obvious – it’s a great reflection on the responsive nature of your business. A fast-moving website implies that you’ll be as responsive with customer service as your site is about loading-up the About Us page. The third reason to use responsive web design is less obvious but by far just as important – being responsive enables the thoughts and feelings of your visitor to flow rapidly, building up a comprehensive idea of the identity of your company. If a site doesn’t use responsive coding, for example, then it’s going to be confusing their visitors. Like bad writing in a well-plotted book, this perplexing little number could make the potential customer think something is amiss with your business, and that’s likely to make them ponder the worst question of them all: can they handle payments and do the job effectively or should I go somewhere else?

Reasons 4 & 5: Responsive Web Design Examples Prove That Speed Is Key

Speed is critical to responsive web design, but that doesn’t mean that it should be used above all else. The golden rule every website should follow is this: never use speed at the expense of quality. There are plenty of ways to remind your visitor that the site is loading. Think of a novel way to keep them entertained while the information appears – the best responsive web design examples out there are great for 2 reasons: firstly, they combine a mass of information and data in a highly responsive way that never leaves the viewer bored, which means that potential customer never thinks twice about clicking away to another site, and secondly they use colour and responsive coding to make boring data like graphs and numbers look intriguing. If you can intrigue your visitors with the dullest of information that uses up-to-date, responsive solutions, then imagine what you might be able to do with video or images that really blows them away!

Why not have a read of 7 tips on working with your web designer in Leeds (or anywhere for that matter!)

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