SEO is technical, we won’t deny that, but here at Marketing Originals in Leeds we believe strongly that it doesn’t have to be as complicated as some people make it out to be. If you’ve been confused in the past then allow us to enlighten you with a simple definition: it’s all about making your website stand out from the crowd by using relevant keywords, quality content and great design layouts that both people and search engines love to look at. Every day, an almost infinite number of new websites appear and it’s Google’s enormous task to decide how important they are and who should be looking at them.
And lastly, you should know that according to research, over 40% of people click on the number 1 result on Google (similar may also be said of other search engines such as Bing and Yahoo). That doesn’t mean that people don’t click on numbers 2, 3, 4 and beyond, of course, but what it does certainly mean is that the further down you are, the less chance there is of being noticed. Compare this with companies who have achieved a number 1 spot and the reasons for employing SEO specialists become even clearer: by doing so, they increase their traffic by as much as 1,400% for a single keyword. Better still, instead of that keyword getting 100,000 hits, they’re getting more than 2 million! And this isn’t just a series of facts we’ve recycled, either – we’ve done search engine optimisation campaigns for air conditioning inspections companies and all kinds of clients, big and small and the result is always been positive.