You’ve probably heard that the SEO industries’ top SEO strategy is hard to keep up with because it changes so rapidly. And to some extent, it does. But what is really driving rankings in organic search today is largely the same as it has been for the last 10+ years: Links and Content.
In the last few years, we’ve seen Google put a big focus on trying to understand the content, search intent, and topics.
SEO Strategy – Key Fact
Now, Google’s goal is to match a user query to the best possible answer. So, the single SEO strategy you need to strive for is Search Intent.
Search engines are getting smarter. They are not looking at searches on a literal keyword-by-keyword basis. They’re looking at the intent behind the search and understanding that some searches have the same intent.
That’s why the best way to rank in Google now is to become an authority in your niche. When you do this, Google will “unlock the floodgates” of traffic.
So, what is authority in Google’s eyes? You need what we call the “Authority Trinity” :
1. Topical Depth
Build long articles that fully answer any of the questions a user would have about that subject.
2. Topical Breadth
Build out lots of articles on your website with answers to all the types of questions your customers have.
3. Authority Links
Links are still the biggest ranking factor, but the quality is much more important than it used to be.
SEO is a long-term play, so we recommend focusing on getting quality links to your site.
By combining these 3 things, you will see massive increases in your traffic!
Are you ready for that? Contact us to have a chat about how we can help you with your SEO Strategy today!
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