Email Marketing, very simply is all about generating new sales enquiries. This is done by communicating the benefits of your products and services to new target audiences, your customer base and prospects. This allows you to always stay at the forefront of their minds; for when they are ready to use or buy what you have to offer. A common myth about email marketing is that only large corporations can afford the campaigns and subsequently reap the benefits. The truth is that email marketing can benefit any size organisation alike.
The most effective form of email marketing is Relationship email marketing or what’s called a ‘newsletter’ that you send out regularly via email to a list of customers who have given you permission to do so. You “push” a relationship email campaign to your database list, so you control the frequency of the contact as they have requested to receive information from you. This increases brand awareness and keeps you at the forefront of your customer’s minds. Over time you will see customer retention levels go up as well as sales.