THE DETAILSGood questions.
Good questions.
Clear answers.
Does AI search mean SEO is dead?
No. Search engines still rely on crawlable, trustworthy content and ranking systems, and SEO remains a foundation for visibility.
Should I create a special llms.txt file for AI search?
There is no general Google Search advantage to adding an llms.txt file. Focus on a crawlable, useful website and follow each platform’s published technical guidance.
Can an agency guarantee an AI citation?
No. AI systems change and their outputs cannot be guaranteed by external agencies. A credible programme should be honest about measurement limits.