Driving traffic to your website is one of the most important tasks you will undertake while running a business, as it often drives customers straight to the checkout. To do so, you need to optimize your user experience and ensure that getting traffic is simple and straightforward.
Here are three effective strategies that guarantee a trouble-free influx of traffic to your website.
Use Focus Keywords and Keyword Research
Search engine optimization (SEO) is one of the most significant drivers of traffic to your site. As such, it is the most important thing you can focus on next to having a great product to sell. According to the web development experts at Lilo, having the best SEO possible comprises of having a fantastic user interface, beautiful design components, and effective technical solutions to get results.
When it comes to writing content with which to fill your site, keyword research and setting a focus keyword is of the utmost importance. A keyword is what someone types into a search engine to find answers to their questions. For example, if you have an Italian restaurant in New York, your focus keyword might be “Italian restaurant New York” as that’s what gets searched most often.
It’s important to think ahead of the curve as well. Many companies are targeting their SEO toward voice searches, in which people usually ask a complete question rather than typing in a few scattered keywords. For now, the best way to drive traffic is to incorporate both wherever possible.
Optimize Your Images
To really drive traffic, you need to think beyond keywords and strategically incorporate images. Not only will vibrant images attract attention, but they’ll also help keep that attention longer when used effectively on a website. This circles back into the design component and user-friendliness.
Like written content, images can also be fixed for SEO purposes. First, you’ll want to make sure the images are high-quality and relevant to the content they are being posted with. Your own images will always be better than stock photos, as long as you have the time and equipment to take lovely photographs. Regardless, be sure to have images scattered throughout the site.
Scale your images so that they fit the website well. Do this by resizing them before uploading, rather than using your CMS to mess around with the sizing. Give your file a relevant name that uses keywords. Whenever possible, use captions, as customers are more likely to read those than content. Having captions continues to draw the reader’s eyes downward, ensuring they see more of your page.
Always Use a Meta Title and Description
A meta description is a short blurb (similar to the original Tweet length) that gets displayed on a search results page. This description is important for a couple of reasons: namely, it’s what potential customers will see to compel them to click the link, and secondly, it’s more likely to rank on the first page if it has a searched keyword in it.
There is some argument about if search engines use the meta title or description in their algorithm for ranking. However, even if they don’t, Google evaluates the click-through rate (CTR) of a link to determine if it is popular enough to move up on the list. So, having a compelling meta description is integral for driving traffic to your site. In case it wasn’t obvious, your meta title and description should contain your focus keyword for best possible results.
In many cases, businesses only need to make a few small changes to drive traffic to their website more effectively. However, a lack of knowledge or perceived lack of time limits them from doing so. Follow these three, simple strategies, and you’ll see the results in no time.Share