The SEO game has changed once again. All the old strategies you (or your agency) has previously used to rank your site on Google will likely get your website penalised in 2020.
If you thought you could just keep your head down and your nose clean… And still get great results based on simply ‘putting out great 10X content’ then think again.
Yep, that £350 per month “SEO expert” you hired has just turned your website into a live minefield. And it’s only a matter of time until the Google crawlers find it…and it detonates!
Flat-lining your traffic, wiping your rankings off the face of the earth. Because Google’s rank brain has just been put on steroids! But hey… SEO is old news, right?
It DIED… along with Hummingbird, Medic, Panda, Penguin and the rest of them, right? WRONG!
While Social Media most certainly can’t be ignored, the fact is, the #1 highest-converting, most valuable and profit exploding traffic on planet earth comes from Organic Search (SEO). If you don’t show up on Google when people search for what you’re selling, you may as well not exist at all.
And look…Before you go and say “Well then why are you advertising on Facebook hotshot?”
We already rank #1 for “SEO Agencies” on Google, plus for THOUSANDS of other keywords…
And it’s not about either-or… IT’S ABOUT BOTH!
So… If you’ve put all your eggs in the Facebook Ads & Google AdWords basket…these alarming stats will likely scare the pants off you…
AVERAGE CPC FOR Facebook INCREASED +171% IN 2017
And it’s expected to more than DOUBLE again this year!
What about Google AdWords CPC’s?
↗️ 2014 $1.02
↗️ 2015 $1.55
↗️ 2016 $2.14
↗️ 2017 $2.62
↗️ 2018 $2.76
GOOGLE CPC INCREASED +170% IN 5 YEARS!!!
And things are only going to get worse. Maybe you’ve done SEO in the past and were only left with empty promises. Maybe you’re thinking SEO doesn’t work anymore and it’s impossible to ‘trick’ Google into ranking your site? Or perhaps you’re telling yourself that you will stay with AdWords and Facebook Ads…as they are “predictable”.
If so, you’re literally serving up your most valuable customers, that are in hunt mode, specifically looking for your products and services…to your competitors for easy pickings…
But even if you’re doing SEO there’s a problem. The problem is that the rules for SEO have completely changed. The competition is tough. You must know what you are doing or you’ll get crushed into a fine powder.
That’s why we’ve put together a list of actions and insights on how to do SEO in 2020. We will go through each section one by one in more detail individually.
- Know where you stand with Google
- Spy on your competitors – traffic
- Spy on your competitors – backlinks
- Make connections
- Use SEO copywriting
- Go info crazy
- Dont let traffic slip through your fingers
