Has your website faced an out of the blue and sudden Google website traffic drop? And then wondered if all traffic fluctuates all the time or is it the wide impact of the Coronavirus COVID-19 pandemic? Was it Google or the whole world? Is there a way to fix this problem once and for all?
Using Google Analytics, you can get a rough picture of the website traffic drop: was it the global crisis or did Google do something to the algorithm? But usually, the reasons of dramatic traffic loss are more complicated than it seems.
There are numerous reasons why website traffic drops happen but the main 3 are these.
Reason 1. Short-sighted focus on leads/ sales/ rankings
Solution: The big picture is everything. No single metric tells the whole story. Sales-focused culture creates a tendency to celebrate the wins and not ask vital questions like “What industry trends/ content/ keywords are driving my traffic?”
Reason 2. Ignoring Mobile Optimisation
Solution: 61% of users are unlikely to return to a mobile site they had trouble accessing. So, the better experience on mobile devices you can offer, the higher chances that you will get more traffic. Deliver a responsive web design, dynamic content, quick website load speed to mobile users.
Reason 3. Poor link building
Solution: Natural traffic stream and organic backlinks will help you to survive everything from Google Update to COVID-19. Choose the right link building strategy, focus on the overall results instead of quick link building methods.
Other Reasons for Website Traffic Loss
- Manual/Algorithmic Penalty from Google
- Relying Entirely on Organic Traffic
- Low-Quality Content
- No Content Updates
- Hidden Text & Too Many Keywords
- Low Domain Authority
- Overuse of Rich Anchors
- Spammy Content
- Weak User Experience
- Changing Your Domain Name
- Redesigning Your Website Without 301 Redirects
- Robots.txt
- Not Using Alt and Title Tags
- Using the Same Anchor Texts
- Ignoring Canonical Tags
- Duplicated Content
- Seasonal Fluctuations
