Categories:> Digital Marketing, Link Building, SEO

Backlinks Still Integral to SEO Strategy

More than 7O% of SEO professionals consider backlinks a ranking factor. But are you sure you’re using the best strategies to get them? Here are a few effective link building methods that nobody talks about (well, you can guess a reason).

Create a Value-Adding Asset or Free Industry-Related Tools to Attract LOADS of Quality Backlinks

We’re talking about a resource that offers value-adding information in a convenient format or a free tool that aids in performing a business task. Blogs and media houses don’t miss a chance to cover important assets.

Examples: visualization of popular keyboard shortcuts, SEO Cost Calculator, a digital nomad’s goto global database.

Promote Your Site on Social Media

Yes, Google hasn’t officially admitted social media to be a ranking factor, but experience shows that it’ll matter a lot if you plan to reach Google Top.

Tons of social shares simply can’t go unnoticed by search engines. That’s why we recommend our clients to stay active on social media to reinforce of link building.

Purchase Backlinks (at a safe pace!)

The most important note — slow and natural link building that includes various anchor texts will provide you with a strong and neat backlink profile & the boost of organic traffic by up to a staggering 183%!

You can’t trick search engines anymore since they’re making their algorithms as smart as AI. But you always can rely on the “quality-and-authoritative-backlinks” mantra.

Yeap, good backlinks are super effective and can work wonders with your SEO.

The only question is “How in the world of a pile of backlinks, should I understand that this one is juicy and that one is loosey?”

5-step guide to differentiate bad links from good ones

  1. Source of Backlinks. Look at the authority of the linking site & aim at dofollow backlinks that tell search engines to notice and give SEO value to your page. Don’t forget to check the on-site link location.
  2. Type of Backlinks. One of the best types of links in SEO comes from editorial mentions. Guest posting is another way to build trust and authority in your niche. Business profile and webinar backlinks can make your website look prettier in Google’s eyes.
  3. Structure of backlinks. Take care of these 3 issues: anchor texts for your link, internal linking between your home page and subpages, number of internal links (the less, the better).
  4. There are backlinks that come with varying levels of value and importance.
  5. Create your link building plans around acquiring top-tier links that will be the most beneficial to your SEO.
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About Marketing Originals. See all posts by author

We Build. We Rank. We Share. Marketing Originals is a web design, seo and online marketing company based in Leeds