When it comes to local search lets just say that 46% of all searches in Google have local intent. Moreover, 28% of all local searches result in a purchase. It’s clear that local searches make up a huge chunk of the SEO world.
How to implement effective local SEO?
Apart from using Google My Business listings, there’s an essential step you shouldn’t forget about which is Targeted Local Keywords.
Make sure your home page and any service pages contain the local keywords you want to rank for in the:
- Headings
- Title tags
- Meta description
- Body
- Footer
30% of all mobile searches are location based. You must optimise your site for mobile and voice searches. With this you have good chance to be ahead of the pack and stand out from your competitors.
One more thing to remember when it comes to local SEO is link building. This will not only enhancing your DA and overall credibility but grow your traffic and expansion locally.
Optimising Your Website For Local Search
Focus on 1–2 long-tail keywords that match the intent of your target reader and include them into your title tag, headers & body, URL and meta description.
Use URL structures that help your visitors. So, if a client decided to go to the Marketing section from the landing page, they should be taken to the URL https://mywebsite/marketing for example. If a visitor wants to read the Sales section, all she or he should do is to change where it says “marketing” in the URL to “sales.”
Take advantage of topic clusters. In order to rank in search results answer new types of queries searchers are submitting. Choose the broad topics for which you want to rank. Then, create content based on specific keywords related to that topic that all link to each other to establish broader search engine authority.
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