Here are 3 content growth hacks we leverage every day to get the content we publish to make the most of it, and so can you.
Promote Other People’s Work
A great way to amplify the reach of your content is to promote the work and the wisdom of others.
Make sure you let the website know that you’ve featured them on your site. Compliment them, but don’t beg for anything in return. Let the reciprocation happen naturally.
Amplify Your Referred Visits
Referred traffic is one of the most overlooked segments of traffic. Make it work for you:
- Add links in contributed content. If you write for other sites, try to work in a link (naturally) to the page.
- Add links from your own site. You can also link over to pages on the referrer’s site from your own sites.
- Promote on social media. Share high-value referrer pages across social media.
Recirculate Older Posts & Pages for Content Growth
It’s rare for older content to get recirculated and re-shared, which is a major missed opportunity for getting maximum value out of your content assets.
If content is successful, you should continue to share it even if it is weeks or months old.
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