We want to reveal which link building mistakes companies of all sizes might be making over and over again. And most importantly, what can you do to fix them.
Link Building Mistake 1 – Not Looking At On-Page SEO & Search Intent First
Looking at and repairing on-page SEO and search intent issues is a must before you start building links.
How to fix the mistake?
- Make sure your target keyword is referenced on your page.
- Look at who is currently ranking, and do some competitor and industry research.
- Show that you’re an expert on your subject matter through a robust content strategy.
Link Building Mistake 2 – Not Creating Linkable Content
Organic link building is about leveraging relationships and finding a common interest within your relationship’s audience.
How to fix the mistake?
- Look at competitor content.
- Confirm link opportunity.
- Look for similar resources you want to pitch and see who’s linking to them.
Link Building Mistake 3 – Performing Bad Outreach
Bad outreach will derail your link building campaign and ensure you’re ignored or intentionally avoided.
[We don’t want you to repeat the same advice like “be direct, specific, and personable”. We’ll just say that it’s time to apply it.] Share
